The future of television is here.
TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. HBO NOW, WatchESPN, Netflix, Hulu, iTunes — apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS, innovative ways to connect with your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV. This is where television is headed.
With all these new apps on your TV, what’s the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Ask Siri to give you a few options, like “Show me popular TV shows.” Siri automatically searches across popular services like iTunes, Netflix, and more, so you don’t have to dig through each app individually. Ask to hear an album that just dropped, and Siri starts playing it from Apple Music.* You can even ask Siri to launch a specific app. The Siri Remote lets you focus on the entertainment.